P: 027 294 5918 or 0274 496 007

Traditional, professional, innovative.

Livestock Consultants

Environmental Solutions

About Us

Fergus Rural's vision is to be the premier livestock business within the Gisborne/Wairoa region, achieved through reputation of excellence, integrity and service.


Our extensive network of livestock agents, farmer contacts and meat companies across the country continues to grow as does the demand for quality East Coast livestock and repeat business with Fergus Rural and our clients. Fergus Rural are well connected throughout New Zealand so are well placed to seek out opportunities for our clients 'beyond the boundary' so to speak.


Fergus Rural is a member of StockNZ. A group of like-minded independent livestock companies throughout NZ setting ourselves apart from the competition. It gives us a quality nationwide network. We have recently launched a livestock quoting app called StockNZ live. This is an exciting new initiative that gives you access to verified, reliable livestock quotes direct from StockNZ members from around the country.


Click on the StockNZ logo below to find out more information and join up.


Our Services

Fergus Rural - Agribusiness offers on-farm livestock buying and selling, and environmental solutions in Gisborne and Wairoa, Hawke’s Bay.

Livestock Consultants


On-farm livestock buying and selling

Environmental Solutions


Right tree, right place management solutions

Fergus Rural have five livestock agents and staff purchasing and selling predominantly sheep and beef from Hawke’s Bay to the East Cape. We are the East Coast’s premier livestock agency for on- farm private sales. Our livestock buyers have the latest market information. We develop and maintain strong relationships with suppliers and the surrounding communities.

We pride ourselves on forging strong, lasting relationships with both seller and purchaser through good research, competitive pricing and excellent service and administration.

Our extensive nationwide network of livestock agents, farmer contacts and meat companies across the country continues to strengthen as does the demand for quality East Coast livestock and professional transactions with Fergus Rural Agribusiness and our clients.

This network means we can deliver optimum pricing and opportunities from areas  outside of the East Coast.

We’re a member of StockNZ, a group of New Zealand like-minded independent livestock companies setting ourselves apart from the competition and with a quality nationwide network.

We have a livestock quoting app called StockNZ live. This is a new initiative that gives you access to verified, reliable livestock quotes direct from StockNZ members from around the country.

Click on the StockNZ logo below to find out more information and join up.

Click here for a general livestock enquiry.

Our new Environmental Solutions division, headed by Tim Petro, is helping landowners and managers with right tree, right place, management solutions. We can help with compliance while improving land production and performance.

Get help with riparian planting, environmental plans, new and existing farm lots planting and harvesting, funds and grants, native tree planting, carbon credits and anything to do with trees and ensuring compliance.

Tim will help you find practical, profitable, flexible and innovative solutions for your farm environmental plan and help advise you of your options.


Click here for a general environmental solutions enquiry.

Farm Business Planning

  • Establish goals and then monitor and measure them
  • SWOT analysis
  • Develop visions, values and objectives
  • Optimising land use capability
  • Develop a livestock and environmental plan


  • Risk identification
  • Succession plan
  • Market and competitor analysis and plan
  • Operational and action plans


Our Team

Rob Fergus

027 449 6007


Rob has 25 years of experience in the stock and station industry starting out as a cadet with AFFCO in 1994. Here he gained valuable experience and grounding in the meat industry. His first posting was as a livestock buyer for AFFCO in Te Kuiti. After three years travelling overseas, Rob joined Elders as a commission agent in Horowhenua. Rob took up the role Elders area manager in the Gisborne/Wairoa region in 2009. While in this role Rob stumbled upon a fantastic climate and the family lifestyle that the Gisborne region affords.

In 2013 Rob started Fergus Rural Limited. Along with his father Daryl, school mate Ross Mitchell and client and local farming identity Dan Griffin, they created the basis of the team they have today.

Fergus Rural rebranded to Fergus Rural Agribusiness in 2021 has built an enthusiastic team of agents and support staff. Rob strives to improve and grow the company embracing technology and new concepts in addition to plain good old-fashioned service.

Daryl Fergus


Daryl started working life as a shepherd and then a shearer before embarking on a career as a livestock agent in Rotorua for Elders. In 2005 Daryl and wife Mattie shifted to Mahanga Beach on the East Coast working first with Williams and Kettle and then Elders.

Daryl helped launch Fergus Rural in 2013. Since its inception he’s retained the role of the elder statesman. He is a consummate professional with a desire to provide his loyal client base with the best service and advice possible.  Daryl enjoys the friendly and professional team environment at Fergus Rural Agribusiness.


Ross Mitchell


0274 048 965


I have been a stock agent since 2006 after spending the 13 years before that working on and managing farms across New Zealand.

I started as an agent with Elders Livestock in Waipukurau before the opportunity to move to Wairoa came up. Having grown up at Tiniroto I jumped at the chance. After talking my wife Trudi into it, we moved here in August 2008. We’ve been here ever since and love it.

In 2013, along with Rob, Daryl and Dan the decision was made to form Fergus Rural, and I was lucky to be part of it from the beginning. It's great being involved in a company where everyone is committed to being progressive and forward thinking and always willing to learn and improve.



Deano Brenssell


Originally from Little River in the South Island, Uawa country is now my home and I love the lifestyle it provides my whanau and me.

I’ve lived on the East Coast since 2012.  I started as a shepherd in both Gisborne and further up the coast before working my way to farm management. I have managed two stations in the Gisborne area. I was the general manager at Tauwhareparae farms for tree years before joining the Fergus Rural Agribusiness team as a livestock agent on the East Coast based at Tolaga Bay.

With my experience in farming, our experienced team and our large network I thoroughly enjoy working with my clients. I am also growing in my role as Stud Stock consultant for Fergus Rural.



Luke Bates


0274 211 653


Luke Bates joined the team in January 2019 and has built a strong and reliable relationship with the local farming community.

Born in Gisborne, Luke has been involved in farming on the East Coast since leaving school. He spent six years traveling around New Zealand and the United Kingdom shearing sheep and gained a certificate in production management along the way.

''I have always been passionate about livestock and agriculture and love working in the region I was raised in.

Our team work well together, and this helps provide an enjoyable working environment. I enjoy being a livestock consultant and providing my clients with the best service I can."

Tim Petro


027 339 0400


Tim Petro heads up the new Environmental Solutions division of Fergus Rural Agribusiness helping landowners and managers with right tree, right place, solutions.

After a rural upbringing in Hawke’s Bay immersed in agriculture and horticulture Tim earned a Bachelor of Commerce majoring in Forestry from Lincoln University. Tim has continued his study while working and has NZ certificates in Health and Safety, Fire, Forest Management and Harvest Planning and more recently completed Sustainable Nutrient Management and Land Use Capabilities Certificates through Massey University.

For the past 20 years Tim has worked with leading Tairawhiti companies managing timber production, environment systems and logistics.

He says many farmers and landowners are embracing environmental protections while others are finding new legislation challenging or difficult to understand.

“I can help with ‘right tree, right place’ solutions including Environmental plans, advice on existing plantations, carbon credits, riparian planting, access to grants and funding and more.”

The numerous regulations that we currently have and will continue to be subjected to, are sometimes confusing and complicated. I can explain these and help create a plan to compliance.

When Tim isn’t working, he and wife Kate enjoy spending time with their two teenage girls and are heavily involved in surf life saving.



Jen Telfer


Jen's background is banking, farming and administration.

Since 2015 Jen has been a valuable member of the Fergus Rural Agribusiness team. With experience in banking Jen has helped create the highly efficient administration system ensuring it runs smoothly and error free.  The system was purpose-built by Fergus Rural and we are very proud of it!

Farming is second nature to Jen. She understands the industry and its many characters. And she knows how to keep the livestock agents in check, that is, she can be a bit bossy!

Our Awards

2018 Winner of the Westpac Tairāwhiti Business Excellence Awards Special Award for Business Growth.

2015 Finalist in the Westpac Business Awards for Farm, Foresty and Food excellence category.


Fergus Rural Agribusiness believes that being in the farming industry is a privilege and offers a platform and opportunities for the company to lend a hand. We’ve jumped in behind sports teams and events. Here’s some of the things we are involved in.

  • Matawai Dog Trials
  • Tahora Horse Sports
  • Te Puka Hunting Comp
  • Tolaga Dog Trials
  • Kaiaua Beach Races
  • Uawa Rugby Club
  • Hawke's Bay Showjunping Team $1000
  • Tiniroto Pig Hunt $100
  • Waeranga o Kuri School/Hall $200
  • Wairoa Farming Expo $500
  • Poverty Bay Hockey
  • Midway Surf Life Saving Club
  • SuperGrans

Contact us now to discuss your requirements

027294 5918 or  0274 496 007                         admin@fergusrural.co.nz


Our motto and mission statement is Traditional, Professional and Innovative. We are dealing with a traditional industry but as it is always evolving we need to apply the old school traditional values with innovative trading techniques and solutions. © Fergus Rural 2024